What I do · 01 / 03
Idea
We work out what exactly to make, and why.
- Consultations on AI and digital tools
- Project and funnel structure
- Copy for websites and social media
- Commercial proposals
- Competitor and content analysis
Brand, web & marketplace design for business
Logo, pitch deck, product cards, social kit, packaging, landing page. The whole chain or a single task. Everything in writing.
Written brief, no calls. Reply within 2 hours, Mon–Fri.
- Reply within 2 hours on working days
- Scope, timeline and price agreed before we start
- Files ready for print and for developers
- Any single task can be ordered on its own
What I do
Three stages. One task or the whole chain.
Every line below is a separate job you can order on its own. The full cycle is there only if you need it.
What I do · 02 / 03
Design
A consistent look everywhere the brand is seen.
- Logo and brand identity
- Pitch decks and presentations
- Product cards for marketplaces
- Social media design
- Packaging and labels
- Print: menus, business cards, flyers, posters
- Banners for websites and social media
- Illustrations, mascots, infographics
- Product photos in interiors for cards and catalogues
What I do · 03 / 03
Launch
Everything the project needs to go live.
- Landing page and website design
- App and service screens
- Ad account setup
- Email templates and newsletters
- Documents: Word, PDF, EPUB
- YouTube covers and thumbnails
Take one line or the whole chain. A seven-slide deck is as welcome as a full launch.
Selected work
Whole brands, not just logos.
Self-initiated brand projects, each taken from the first sketch to every place the brand shows up: logo, site, box and feed.
01 / 03 · Self-initiated project
VOSK — candle studio
Brand, website and packaging
A Lviv studio that hand-pours soy candles. One idea, “light that smells like home”, runs through a serif wordmark with a terracotta K, a rigid gift box, an online store and a fall sale in the feed.
02 / 03 · Self-initiated project
Kvanta — fintech wallet
Brand, app UI and campaign
A wallet that brings a freelancer's accounts together. A geometric K with a mint dot, the signal that money has landed, carries the logo animation, iOS and Android screens and the “Money nonstop” campaign on billboards and digital screens.
03 / 03 · Self-initiated project
Khlibnia — sourdough bakery
Identity, menu, packaging and storefront
An italic wordmark baked around a wheat ear, a one-ink kraft bag, a pastry box, a storefront sign and a grain-to-crust infographic. A local brand that looks the same on a paper bag and on a phone screen.
More work
VektraSaaS landing page for small-business cash flow 
ORIELPremium landing page for a jewelry house 
DentevaDental clinic website 
AgroviaGrain trading company website 
ORIELIdentity and stationery 
Forest RoastCoffee roaster logo and brand kit 
MurkoPet store mascot logo 
Kvitka SkinInstagram profile grid 
VektraSocial banner set 
Sushi ZenPromo banner set 
Hutsul TonicDrinks line, three flavours 
Forest RoastCoffee bag series
All brands shown are self-initiated projects, made to show the full process. Behance → Dribbble →
Approach
Design that works where people actually see it.
Most people meet your brand on a phone, between two other things. I design for that moment, and I hand over files your printer and your developer can use without a single follow-up question.
- 01
Built for the scroll
Posts and pages that read in a second on a phone: one message, a clear focal point, the brand visible before the thumb moves on.
- 02
Pages that lead somewhere
Landing pages with the offer in the first screen, answers where doubts appear, and one main action instead of five.
- 03
Easy to build
My background is front-end, so layouts sit on a consistent grid and come with text styles, button states and notes a developer can follow.
You always know who is doing the work and who you are agreeing terms with.
Most frequent tasks
What people come with most often.
Four typical jobs and what you get with each. If yours is not here, describe it in the brief.
Logo and brand identity
01- 3 directions to choose from
- Final logo in vector: SVG, PDF, PNG
- Colour palette and font pairing
- One-page mini brand guide
- Social avatar and cover
Pitch deck / presentation
02- Structure and copy, if needed
- Slide design in your brand
- PPTX and PDF
- A template for new slides
Product cards for marketplaces
03- Main image and infographic slides
- Sizes for Rozetka, Prom, Amazon, Etsy
- Series template for the rest of the range
- Product photos in interiors, if needed
Landing page
04- Structure and copy
- Up to 7 sections in Figma
- Desktop and mobile
- Text styles, colours, button states
- Notes for your developer
Social media, packaging, print, documents: the same way, as separate tasks. Write what you need and I will tell you if I take it.
Process
From brief to final files, all in writing.
Describe the task
A few lines about the business and the result you want are enough to start.
Agree the terms
I ask what I need to know, then we fix the scope, the timeline and the price before any work starts. In writing.
Options and revisions
First options arrive on the agreed date; revisions stay within what we agreed.
Working files
Figma / PSD sources, PNG / PDF, and print-ready files.
FAQ
Questions people ask before they start.
Can I order just one task?
Yes. A presentation, a logo, a product card or a document is a separate job. The full cycle is there only if you need it.
How much does it cost?
It depends on the scope: a deck can be seven slides or twenty-two. So I quote after a short brief, in writing and before we start, and the quote does not change afterwards.
How long does it take?
The timeline is agreed together with the price, before we start. Simple tasks take a few days, bigger ones a week or two. You know the date before you pay.
How many revisions are included?
Three rounds. A round is one consolidated list of changes. Extra rounds are agreed separately, never added to the bill by surprise.
What files will I get?
The ones people actually use: vector logo (SVG, PDF), PNG / JPG, print-ready PDF with bleed, the Figma file for landing pages, PPTX / PDF for decks, editable templates for social media.
How do I pay?
By bank transfer in USD or EUR against an invoice from my sole proprietorship (PE Ovcharenko Ivan, Ukraine). Usually part before the start and the rest before the final files; we fix it in the terms.
Who owns the design?
You do, once the final invoice is paid, in writing. Unchosen concepts stay with me. I may show the finished work in my portfolio; if you would rather I did not, say so and it stays private.
Why no calls?
Because nothing gets lost in writing: every decision is on record, you answer when it suits you, and replies are faster, not slower: within 2 hours on working days.
What do you need from me to start?
A few lines about the business and the task, plus whatever you already have: a logo, colours, examples you like. I will ask the rest myself.
Start a project
Tell me what you're building.
A few lines is enough. You'll get a reply and a fixed quote within 2 working hours. No calls, no sales pitch.
Got it. Thank you.
InstagramMessage in Direct
Emailbrief@formpointstudio.com
Replying now
Same 2-hour reply, whichever you choose. Text only, no calls.
